What’s Included in Your Brand Identity Review
This isn’t just a quick once-over. I dig deep into your brand’s identity to make sure every element works together seamlessly. Here’s what the review includes:
Visual Identity Analysis
- Logo: I’ll assess your logo for design quality, scalability, and brand fit.
- Colour Palette: I’ll check that your colour scheme is impactful and aligned with your brand’s essence.
- Typography: I’ll evaluate your fonts for legibility and cohesiveness.
- Imagery and Graphics: I’ll review the style and quality of your imagery, ensuring it tells the right story.
Verbal Identity
- Tagline and Slogans: I’ll evaluate them to ensure they are memorable, and true to your brand.
- Tone of Voice: I’ll assess whether your tone reflects your brand’s personality and connects with your audience.
- Messaging Framework: I’ll ensure your key messages are strong and communicate your value proposition effectively.
Brand Positioning
- Value Proposition: I’ll review your unique selling points to make sure they’re clear and powerful.
- Target Audience Alignment: I’ll ensure your brand identity speaks directly to your ideal customers.
- Competitive Analysis: I’ll highlight what sets you apart from your competition.
Digital Presence
- Website Audit: I’ll evaluate your website for design consistency and user experience.
- Social Media Review: I’ll assess your social media for content quality, style, and engagement.
- SEO and Content Strategy: I’ll check that your content is on-brand and boosts your visibility.
Print and Physical Collateral
- Business Cards and Stationery: I’ll ensure your printed materials reflect your brand.
- Packaging: I’ll review your product packaging for brand alignment and appeal.
- Merchandise: I’ll assess branded items for consistency and creativity.
Customer Touchpoints
- Service Design: I’ll review how your brand comes across in customer interactions.
- Feedback and Perception: I’ll take a look at feedback to see how your brand is perceived.
Brand Guidelines Review
- Existing Guidelines: I’ll review and suggest updates to your brand guidelines.
- New Recommendations: I’ll provide clear guidance for future consistency.
Why Trust Me?
I’ve spent over a decade immersed in the world of independent creative businesses. I understand the time, energy, and dreams you put into your work. My own experience running successful creative businesses means I know the struggles you face every day.
What You’ll Walk Away With
- Clear, actionable insights tailored to your unique brand that will lead you to an elevated brand identity that looks professional and reflects who you truly are.
- A detailed plan both for short-term improvements and long-term growth.
Let’s Get Started – How does it work?
Ready to fall in love with your brand again? Let’s take your business to the next level with a brand identity review that’s detailed, personalised, and effective.
Step 1: Purchase your review.
Step 2: I’ll be in touch to set up a Zoom call and will send you a short questionnaire to help me get started.
Step 3: We’ll have a 90 minute Zoom call together and look at all areas of your business, and in particular anything you’ve highlighted that you feel needs attention in your questionnaire.
Step 4: Within 2 weeks of our Zoom call I will deliver your full review in PDF format.
Book your review today - I’m ready to change your business!
